Project Picture

Marketing Project



CDK Walk In Clinic


CDK wants to improve the marketing and outreach of its services to different demographics in the Kingston area. This is your chance to get involved with a real business, and to plan a marketing campaign that can actually be put into effect!


Discuss current clinic marketing initiatives with CDK, and generate both new ideas and ways to improve the current initiatives. Students should prepare a report to be submitted to Chris Kozanitis, which should assess the costs, feasibility and value-added of each of the ideas. You are expected to give an overview of all ideas investigated, and recommend the best ones to implement.

Required Skills

  • Marketing experience
  • Effective communication and report writing skills
  • The ability to conduct thorough research to determine effective outreach initiatives

Applications are closed for this project.

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